Concept Agency Consulting works with owner-led companies that have grown faster than their systems. We connect the tools you already run and put AI on top, so the operation gets smarter as it scales. Erik Spade leads the work, as a single sprint or as your fractional Chief AI Officer (CAIO).
The order platform, the accounting system and the CRM each hold part of the truth, and spreadsheets fill the gaps. The owner is the integration layer. Some have tried AI; few have made it part of how the work gets done.
A full-time Chief AI Officer is early and expensive. A systems vendor installs what it is asked to install. What is missing is someone senior who works it out with you: what to connect, in what order, and where AI earns its place.
Around six in ten Norwegian companies with 10–19 employees do not yet use AI. Fewer than one in ten Norwegian leaders can document what it has given their organisation. If that is you, you are in the majority.
Sources: SSB, 2026 · Computas/Norstat, 2026
For companies that have not started, or where a few people use a chatbot on their own. Four sessions over two weeks: we set up the AI platform you already pay for, agree simple ground rules, and train the whole team on their own tasks. Follow-up after 30 days. A learning app tailored to your team can be added.
For companies that use AI but cannot see the result. A diagnostic of systems, data and daily work that ends in a prioritised roadmap.
A fixed number of days each month. Erik takes responsibility for how AI is used across the business: systems, workflows and team adoption, alongside the owner.
How your company appears in AI assistants and in Google’s AI answers, and what to change.
Every engagement starts with you and your team. We map how the work flows today and agree where the time and money go. What we add is the experience to know which integrations to build, in what sequence, and how to put AI on top so the operation gets smarter as it scales.
We sit down with you and the people who do the work, and agree what to fix first.
One flow of data between order platform, accounting and CRM. The same number is typed once.
On your own data, in the tasks where it removes the most manual hours.
Cash, margin and runway in one view the owner can read in a minute.
Workshops, written guidelines and an internal owner, so it keeps running without us.
5 to 50 people that want AI in daily use and operations that no longer depend on one person. We know the daily work best in retail and wholesale, optician practices, software and digital services, and real estate agencies and developers.
Architects, agencies and consultancies, where time is the product and every manual hour is margin.
The client is a Nordic sales and distribution partner for more than 15 international brands, with over 400 customers across the Nordics and a small team selling to chains, independent retailers and direct to consumers. Erik is its fractional Chief AI Officer (CAIO) a fixed number of days each month, alongside the owners. The mandate has two parts: tidy up operations, and build AI into the workflows — not as a pilot, but as the way the team actually works.
StackPipedrive, Tripletex, Traede, Google Workspace, Slack, Claude.
Erik has co-founded three companies and spent three decades building businesses in the Nordics. He knows what a growing company can afford to get wrong.
Concept Agency is the live lab. The agency runs its own CRM, accounting, lead handling and website on an AI-native stack. We use it on ourselves first.
An experienced leader who takes responsibility for AI in your company, part-time – typically one to two days a week. You get senior capacity to decide where AI belongs, connect it to your systems and get the team using it, without the cost and risk of a full-time hire. For most owner-led companies the need is real, but not big enough for a full position.
Yes. Most of the companies we talk to are exactly there. You need neither new systems nor tidy data to begin. You need one process that costs you time every week. We start there, prove it works, and build from it. AI maturity is a result of the work, not a requirement for it.
It depends on where you are. If you have not started, we begin with AI Start: four sessions over two weeks, after which the platform is set up and the team is trained on its own tasks. If you use AI but cannot see the result, we begin with an AI sprint: in two to four weeks you get a prioritised roadmap showing what to build first.
You can start with AI Start at a fixed price, or an AI sprint over two to four weeks. If you need someone to lead the AI work over time, the fractional CAIO is a retainer with a fixed number of days each month. The AI search visibility audit is a separate engagement with a fixed scope. Scope and price are agreed before we start, and the first conversation is free and without obligation.
It is one of the first things we settle. We use business versions of the AI tools, where your data is not used to train models. We agree which data can be used for what, sign a confidentiality agreement and comply with GDPR. Sensitive data stays out until the framework is in place.
If we can help, you get a proposal with scope and price. If we can’t, we say so.
Or call Erik Spade directly: +47 934 64 432
Concept