For Opticians

New revenue inside your practice — without new complexity.

Two proven concepts, one partner. Ready-made Izipizi frames that sell from the shelf while patients wait for their prescription, and an insurance programme that turns every sale into a lasting customer relationship. Both are running today in optician practices across Norway.

Izipizi for opticians

Paris, France — in 25+ Norwegian practices

Izipizi fills the gap your prescription business doesn't reach: the impulse purchase, the second pair, the gift, the child's first sunglasses. Strong margins, compact display footprint, and a colour-driven collection that refreshes itself twice a year.

Six lines, all ready to sell from day one:

Sun

The core collection — UV-protective sunglasses in the palette Izipizi is known for.

Reading

Ready-made readers in every strength — the natural add-on sale at the counter.

Reading Sun

Sun readers — two needs, one frame. A category most practices don't stock yet.

Screen

Blue-light filtering for screen hours — relevant to nearly every patient you see.

Kids Sun

Sunglasses for children from infancy — and a reason for the whole family to come in.

Active

Sport-ready frames for running, cycling and life outdoors. Grip, fit, performance.

02 — Arriving 2027

The Izipizi myopia collection. Be first in line.

Izipizi is entering the optician channel with a dedicated collection addressing myopia — developed for practices, available only through practices. Official launch: 2027.

We are assembling the founding group of Norwegian opticians now. Early-access practices get first allocation, launch support and introductory terms.

Questions first? Call Erik Spade: +47 934 64 432

Eyewear insurance

Running in optician practices across Norway

Glasses break, get lost, get scratched — and every incident is a moment your customer decides whether to come back to you or go elsewhere. An insurance programme attached at the point of sale keeps that decision in your practice.

For the customer: peace of mind on a significant purchase. For you: recurring contact, repeat visits and a reason to be the practice they never leave. Setup is handled by us — training, materials and ongoing support included.

Izipizi Active line sunglasses
200%
Growth in opticians offering Izipizi in the last 12 months
25+
Norwegian optician practices selling Izipizi today
1
Point of contact — every account handled personally, from first order to reorder

Start with one concept. Or both.

Tell us about your practice and we'll propose a starting setup — display, assortment and terms. No volume commitments to begin.

Or call Erik Spade directly: +47 934 64 432